Johnnie Walker Blue Label Ultra Secrets
Within our quest for that lightest bottle probable, we took our eyesight to a crew of expert glassmakers. Exploring shapes and glassblowing tactics to minimise glass utilization without having compromising sturdiness.
This new, light-weight bottle is a factor of exquisite splendor; but additional importantly, it demonstrates what can be done when it comes to lightweighting glass. We will carry on applying these learnings across our range, taking more progressive strides as we glance to the way forward for Scotch.”
Diageo’s experimented with sustainable packaging right before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the suggestion from the spear for glass—specifically for businesses wishing to offer in Europe.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dim chocolate and florals
Our DRINKiQ programme aims to lift the 'collective drink IQ' by escalating general public consciousness of the consequences of Alcoholic beverages and supporting responsible drinking.
This tends to develop a discreet opening by which the bottle might be removed. Following pouring a glass of the uncommon, specifically blended whisky, we invite you to return the bottle to its cradle—its organic resting place and also a testament to purposeful design.
We hope that our discoveries will likely have a favourable effects within the broader sector and aid find out new alternatives for lighter, lessen carbon packaging options.”
Sure—this collectible edition might be purchased on the web and transported securely to your door with signature confirmation.
Established by click here way of a check-and-learn design with external glass makers, this light-weight-fat bottle includes a handblown teardrop condition that reimagines Johnnie Walker's iconic sq. layout, exemplifies the future of light-weight, and assists explore new opportunities for lighter, reduce carbon packaging alternatives.
“We didn’t determine what we had been heading to be able to accomplish after we set out to press the boundaries of luxurious, and the result is something which lots of mentioned wouldn't be possible.
Diageo has stated which the “Earlier claimed ‘lightest fat scotch whisky bottle’ was launched by a British isles retailer and weighed all over 298 grams.”
With much less than 888 bottles unveiled globally, Just about every bottle is independently numbered and offered within a luxury collector’s scenario.
“Rather then hold this new expertise near our upper body, we’re thrilled to be offering a royalty-no cost licence to our granted UK patent to the entire world.
The expose of Johnnie Walker Blue Label Ultra alerts the manufacturer’s determination to innovation, with hopes that the bottom-breaking style and design could encourage the greater deluxe, lightweight, and minimal-carbon whisky bottles of tomorrow.
Sure—this collectible edition can be purchased on the internet and delivered securely for your doorway with signature affirmation.
Liquid Gentle enveloped people in a very mesmerizing interaction of sunshine and shadow, with relocating mild passing by means of glass kinds and projecting sophisticated styles onto white partitions.
Considering that the time of its founder, John Walker, people who Mix its whiskies have pursued flavour and top quality higher than all else.