5 Easy Facts About Johnnie Walker Blue Label Ultra Described
To rejoice this technological breakthrough, only 888 limited version bottles might be developed producing this an unmissable piece of background for collectors.
Real personal savings might be challenge and solution dependent, but usually, impartial experiments clearly show that, all else equivalent, For each gramme of glass diminished that means more than half a gramme much less carbon emissions in creation.
Johnnie Walker’s 5 years of study and enhancement have meant the knowledge received is becoming utilized through the variety of Diageo products.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has actually been produced by adopting a examination-and-master model, developing and Discovering without the need of limitation and imagining what the future of lightweight luxury packaging could deliver.
Our perfect mixture of our persons and brands is our magic, and inside our inclusive and supportive lifestyle, your possibility to prosper is countless.
From peaty whisky to fruity whisky, lean on our skilled insights to discover the full wide variety and character of various whisky flavours.
As well as exterior glass makers, the brand rethought all facets of how the bottle is built, built and transported: from hand-blowing the glass, to utilizing a teardrop condition which, for The 1st time ever, meant reforming the iconic Johnnie Walker sq. bottle.
As well as redesigning the glass, imagined was specified to how the bottle might be manufactured and transported.
Weighing 180 grams, the Blue Label Ultra bottle can be a glimpse into the click here future of sustainable luxury spirits packaging
We're in this article whenever you're willing to go ahead and take plunge with Johnnie Walker and uncover cocktail recipes, new merchandise launches and the newest from our world of whisky.
Diageo has mentioned which the “Formerly claimed ‘lightest excess weight scotch whisky bottle’ was released by a British isles retailer and weighed all-around 298 grams.”
With much less than 888 bottles unveiled globally, Each individual bottle is independently numbered and presented inside of a luxury collector’s scenario.
“Rather than maintain this new expertise close to our upper body, we’re excited to offer a royalty-cost-free licence to our granted UK patent to the entire world.
In whisky packaging, luxury usually usually means large—Imagine thick bottles with hefty stoppers that double as trophies on the shelf. Johnnie Walker wants to upend that imagining and embrace the Idea that lithe is deluxe.
That is a 1-off bottle for now illustrating the art on the probable, like a style and design experiment and redefining light-weight as luxurious. We will carry on to apply these learnings over the broader Diageo assortment.
Your payment information and facts is processed securely. We do not retail outlet credit card aspects nor have access to your credit card facts.
And this, for the first time in Diageo’s historical past, a license to our patent for mild-weight glass beverage containers is going to be available over a royalty-free of charge basis to all as a means to persuade development in the wider market.