A Secret Weapon For Johnnie Walker Blue Label Ultra
To rejoice this technological breakthrough, only 888 confined version bottles will be created creating this an unmissable piece of history for collectors.
The end result noticed glass getting hand-blown into a teardrop condition. For The very first time inside the brand’s history, the long-lasting square Johnnie Walker bottle continues to be reformed.
From American bourbon to Scotch whisky, study our useful guideline to the different types of whisky, how they’re built And the way they vary.
We’ve released Distilled 2025 – Checking out the best traits driving purchaser conversations world wide.
Global Style Director at Diageo, Jeremy Lindley who led the look job, stated, “Johnnie Walker Blue Label Ultra was born out of an ideation session looking at the way forward for luxury. With other types going toward light-weight – including eyewear and high-performance cycling – we questioned no matter whether luxurious spirits could adhere to accommodate. “We took our vision to your workforce of specialist glassmakers and all through a 5 year take a look at-and-discover approach gradually found out how to produce classy, light-weight glass.
The expose of Johnnie Walker Blue Label Ultra signals the manufacturer’s determination to innovation, with hopes that the bottom-breaking style and design could inspire the more luxurious, light-weight, and reduced-carbon whisky bottles of tomorrow.
In the midst of its five years of investigate, the brand name has long been granted a UK patent4 and also to persuade additional development within the field – As well as in a primary for Diageo – a license for the patent will be available on a royalty-absolutely free foundation to anyone on earth who needs to share in these discoveries.
In addition to redesigning the glass, imagined was specified to how the bottle could be designed and transported.
Liquid Mild enveloped people inside of a mesmerizing interaction of light and shadow, with shifting mild passing via glass types and projecting stylish patterns onto white walls.
Having said that, the know-how will not nonetheless exist to roll out the Ultra bottle completely. Diageo hopes this will modify, and it has presently been granted a patent to carry on advancement.
The technological problems that more info lightweighting offers led us to incorporate several style and output specifications that we couldn't have envisaged at the start of our journey; through the need of a tear drop condition which We've moulded to however mimic the long-lasting square kind of Johnnie Walker bottles, into the addition of a protective cage to permit for a round base, plus the hand-creating and filling of every particular person bottle to avoid damages in creation.
“We took our eyesight into a crew of specialist glassmakers and during a five year exam-and-master system slowly but surely learned how to build classy, lightweight glass. The technical worries that lightweighting offers led us to incorporate numerous design and output requirements that we could not have envisaged at the start of our journey; within the prerequisite of a tear fall shape which we have moulded to continue to mimic the enduring square sort of Johnnie Walker bottles, for the addition of a protecting cage to allow for your round foundation, as well as the hand-creating and filling of each and every personal bottle to avoid damages in generation.”
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dim chocolate and florals
Skilled whisky tasting normally takes exercise. Use our do's and don'ts to demystify the practical experience and revel in your drams in an entire new way.
Yes—this collectible version could be ordered on the web and delivered securely for your doorway with signature confirmation.
Your payment information and facts is processed securely. We don't retail outlet bank card information nor have use of your bank card details.
Johnnie Walker got down to advance the spirits business by experimenting with light-weight glass for its luxury whiskies, inspired via the pattern in the direction of 'fragile' as an alternative to 'hefty' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.